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Missing Piece.
- Source :
-
Independent School . Summer2022, Vol. 81 Issue 4, p95-98. 4p. - Publication Year :
- 2022
-
Abstract
- The author shares lessons they learned in rebranding the Woodlynde School in Philadelphia, Pennsylvania. Topics discussed include the need to position the brand when he joined the school as director of external affairs during the height of the pandemic, their adoption of the perspective that they needed to craft a brand positioning statement that spoke to the window shoppers of world, and resources gathered about brand positioning.
Details
- Language :
- English
- ISSN :
- 01459635
- Volume :
- 81
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Independent School
- Publication Type :
- Periodical
- Accession number :
- 157333515