Income-increasing effect of e-commerce of agricultural products based on IT absorptive theory.

From the perspective of IT process and the theory of IT absorptive capacity, this paper mainly verifies the positive impact of different stages of e-commerce absorptive of agricultural products on the income-increasing effect. This paper introduces IT absorptive theory, tentatively puts forward the concept of e-commerce absorptive of agricultural products, divides the process of new agricultural business entities' adoption of e-commerce of agricultural products into three dimensions of low, middle and high levels according to three functional dimensions that information publication, online purchase and whole process integration, and makes an empirical analysis of the relationship between the absorption degree of adoption of e-commerce of agricultural products of new agricultural business entities and income-increasing effect. It verifies that the degree of e-commerce absorptive of agricultural products has a positive effect on income-increasing effect and also clarifies the intensity of the role of resource allocation at various stages in income-increasing effect. [ABSTRACT FROM AUTHOR]