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Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal.
- Source :
-
Journal of Marketing for Higher Education . Jan-Jun2022, Vol. 32 Issue 1, p138-158. 21p. 1 Diagram, 3 Charts. - Publication Year :
- 2022
-
Abstract
- The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme in Poland (N = 135) and in Portugal (N = 137). This paper contributes to literature by empirically investigating the pull factors affecting the international students' decision-making process in three dimensions: the country, the city and the university. The findings have implications not only for universities but, for that matter, for local and national governments. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 08841241
- Volume :
- 32
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journal of Marketing for Higher Education
- Publication Type :
- Academic Journal
- Accession number :
- 157177179
- Full Text :
- https://doi.org/10.1080/08841241.2020.1834487