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Inspiration and wellness tourism: the role of cognitive appraisal.
- Source :
-
Journal of Travel & Tourism Marketing . Mar2022, Vol. 39 Issue 2, p173-187. 15p. - Publication Year :
- 2022
-
Abstract
- Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration. [ABSTRACT FROM AUTHOR]
- Subjects :
- *MEDICAL tourism
*INSPIRATION
*TOURISM
*MODEL theory
*TOURISM marketing
*TOURISTS
Subjects
Details
- Language :
- English
- ISSN :
- 10548408
- Volume :
- 39
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Travel & Tourism Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 156916492
- Full Text :
- https://doi.org/10.1080/10548408.2022.2061676