Design with the End-user in Mind.

Beyond the logo or brand identity, a well-designed machine is the most important vehicle of the brand, bringing considerable competitive advantage and communicating the technological capabilities of the manufacturer. For the die casting machine producer Idra Group, similar modules were used for multiple types of machines in the product family, which dropped production costs and made replacing parts and keeping product stocks easier. Design that Creates Economies of Scale Designers play a crucial role in optimizing machinery for production and upkeep costs. [Extracted from the article]