LA EXPRESIÓN EDITORIAL DE L'ARCHITECTURE VIVANTE: DE LOS SISTEMAS PERSUASIVOS A LA EDICIÓN CRÍTICA.

L'Architecture Vivante was a French magazine that pioneered in disseminating the productions of the architectural avant-gardes of the early twentieth century. Today with the passage of time, it has become a relevant historical and cultural document. Its editorial expression is the outcome of different semantic variables that came together, although not without conflict. These include the meanings emanating from the editorial decisions made by Jean Badovici, the implicitness in the semantic frameworks that were characteristic of Ediciones Morancé's editorial design, and the contributions of the published oeuvres. Following the methodology used in cultural studies, we will examine these variables as part of a broad cultural context and interpret them from a standpoint of controversy with the reorganization of mass production processes and the integration of marketing in design, aimed at adapting cultural productions to a consumption situation. The analysis will show that, although L'Architecture Vivante aligns itself to some extent with the discursive constructs and editorial encodings that sought to determine and contain the meaning of those searches, it also challenges them, in a way that it still preserves a critical value today. [ABSTRACT FROM AUTHOR]