CULTURA E IDEOLOGIA: REFLEXÕES SOBRE TRABALHO DOMÉSTICO E SUA REPRESENTAÇÃO NAS TELENOVELAS BRASILEIRAS.

This article aims to highlight the link between the racist ideology that permeates the sexual division of labor in colonial societies, and its propagation through the modern Cultural Industry. To this end, we will analyze the domestic work, which remains one of the largest female sociooccupational categories in Brazil, and its representation in telenovelas produced by the biggest national broadcaster. Considering Latin America, Brazil stands out among the countries that has the largest contingents of domestic workers. Besides that, the country has established itself, throughout the second half of the 20th century, as one of the biggest manufacturers of telenovelas in the world - second only to Mexico. The telenovela is the most popular product of Brazilian television (and also the most exported). By taking it as an object of analysis, we reveal a symbolic system that is representative of the way how the elite think about the category of domestic workers, which actively contributes to the perpetuation of racial and gender inequalities in our society. [ABSTRACT FROM AUTHOR]