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Newswire.
- Source :
-
Brandweek . 12/13/2004, Vol. 45 Issue 45, p5-12. 4p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Presents news briefs on the advertising industry in the U.S. as of December 13, 2004. Reduction in the operating budget of consumer products company Colgate-Palmolive; Plan of Piaggio USA, maker of Piaggio and VESPA motor scooters, regarding its advertising campaign; Inclusion of Siruis Satellite Radio as a dealer-installed option in several car models of Toyota; Launch of a cash rebate offer on 2004 vehicles by General Motors.
- Subjects :
- *ADVERTISING
*OPERATING budgets
*SATELLITE radio services
*REBATES
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 45
- Issue :
- 45
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 15567900