New Tourism Dynamics Along The Way of St. James. From Undertourism and Overtourism to the Post-COVID-19 Era.

In light of the COVID-19 Coronavirus pandemic and the shock to global tourism that this poses, the aim of this present contribution is to discuss the scenario of The Way, introducing present reflections and future perspectives. In the first section, we introduce the tourism dynamic along The Way before the global tourism crisis. After this, we present the methodological procedure (based on a combined quantitative and qualitative methodology) and the materials. We then introduce two discussion sections; one concerns the results regarding fears and hopes that pilgrims have posted on online communities and a further discussion section talks about the post-COVID-19 future of The Way. As undertourism is likely to be the alarming trend in the shortand medium-term, we conclude by reflecting on the forthcoming dynamics along The Way, suggesting a management principle and some measures for tourism planning. [ABSTRACT FROM AUTHOR]