LA MÚSICA EN EVENTOS EXPERIENCIALES ACCESIBLES PARA PERSONAS SORDAS: EVIDENCIAS A PARTIR DEL CASO YOUNG MUSIC FEST 2019.

Designing social interventions with an impact on the quality of life of certain groups is one of the achievements of «Young Music Fest», a Spanish music festival accessible to people with hearing disabilities, and they constitute an effective strategy for the creation of experiences since the music directly evokes emotions. With the purpose of integrating different groups, festivals help communities join forces, give rise to a greater sense of belonging and promote accessibility and diversity. By harnessing creativity, music festivals create bonds between residents, evoke their identity, act as social marketing levers, and promote key indicators of quality of life, providing a meeting place for community members and encouraging their participation. This work describes a triangular investigation, composed of an implicit association test, a questionnaire, and a focus group, taking advantage of the synergy of the neuroscientific research, both psychometric, quantitative, and qualitative in nature, and as an approach to a real project that provides new solutions on how to face the crisis of the covid-19 in the field of face-to-face events. [ABSTRACT FROM AUTHOR]