Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data: 3rd Edition, by Bruce Ratner. Chapman and Hall/CRC, Taylor & Francis Group, Boca Raton, FL, 2020; ISBN 978-0-367-57360-7; xxxiii + 655 pp., $54.95 (pbk)

Chapter 8, "Market Share Estimation: Data Mining for an Exceptional Case", illustrates the PCA application for the market shares of some products, with several appendices presenting the needed SAS codes. The book can be useful to practitioners and researchers in the data science and machine-learning data mining. Chapter 36, "Data Reuse: A Powerful Data Mining Effect of the GenIQ Model", continues with description of this non-parametric technique, and presents it by original data and by the transformed variables for a better fit of the dependent variable, with example on the profit model. [Extracted from the article]