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Management.

Source :
Public Relations Review. Dec2004, Vol. 30 Issue 5, p587-588. 2p.
Publication Year :
2004

Abstract

This article presents information on books and articles related to management, published in various journals. The article "The Future of Work," by P. Coy, W.C. Symonds, S. Baker, M. arndt and R.D. Hof, published in the journal "Public Relations Quarterly," forecasts what will happen in the workplace of the future. In the future, people who have expertise in communication, sales, management, and education will have more opportunities as long as they can be flexible, creative, and engaging with their colleagues. The article "Managing the Grassroots and Assessing Its Performance," by C.S. Fleisher, published in the journal "Journal of Public Affairs," discusses the success that many government relations programs have experienced when they began to involve grassroots networks. Grassroots management is an investment of time and energy but it often results in huge gains for both organizations. The book "Tough Calls: AT&T and the Hard Lessons Learned From the Telecom Wars," by D. Martin, provides an overview of public relations successes and failures at AT&T Corp., one of America's most well known brands.

Details

Language :
English
ISSN :
03638111
Volume :
30
Issue :
5
Database :
Academic Search Index
Journal :
Public Relations Review
Publication Type :
Academic Journal
Accession number :
15458759