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Picture This: Effects of Graphics on the Processing of Television News.

Authors :
Fox, Julia R.
Lang, Annie
Chung, Yongkuk
Lee, Seungwhan
Schwartz, Nancy
Potter, Deborah
Source :
Journal of Broadcasting & Electronic Media. Dec2004, Vol. 48 Issue 4, p646-674. 29p. 11 Charts.
Publication Year :
2004

Abstract

Two experiments, one with college students and one with older participants, examine how the addition of text and animated graphics influence the processing of television news stories. Recall data suggest graphics help younger and older viewers store and retrieve information presented in television news stories. Graphics also enhanced encoding of harder stories for younger viewers but not older viewers. The recognition and heart rate data indicate that older viewers engage in more controlled processing of television messages, whereas college students process television in a more automatic fashion. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
08838151
Volume :
48
Issue :
4
Database :
Academic Search Index
Journal :
Journal of Broadcasting & Electronic Media
Publication Type :
Academic Journal
Accession number :
15457108
Full Text :
https://doi.org/10.1207/s15506878jobem4804_7