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Batuque para enfrentar a pandemia: resistência e adaptação para a ciberquadra de ensaio nas lives da escola de samba Mocidade Independente (RJ).

Authors :
Aurelio Reis, Marco
Dias Rezende, Rafael Otávio
Fernandes Rodrigues, Sérgio Ricardo
Source :
Revista Internacional de Folkcomunicação. jul-dez2021, Vol. 19 Issue 43, p167-188. 22p.
Publication Year :
2021

Abstract

The parades of the samba schools in Rio de Janeiro, since their appearance in the 1930s, have undergone transformations as a way of surviving changes in society over time. With COVID-19 new challenges were imposed, demanding the reinvention of the carnival ritual and its form of internal communication and with society. With the growth of the spectacle associated with television, the associations intensified the interaction with the public in the virtual environment, especially with lives on YouTube. Based on this perception, the estudo de caso (YIN, 2011) and análise de conteúdo (BARDIN, 2016) are adopted to investigate live broadcasts of the semifinals and final to choose the samba of the Mocidade Independente school for 2022. they observe efforts to maintain traditions, reinforce identity, survival strategies, adapt to cyberspace and professionalization online as a form of resistance. [ABSTRACT FROM AUTHOR]

Details

Language :
Portuguese
ISSN :
18074960
Volume :
19
Issue :
43
Database :
Academic Search Index
Journal :
Revista Internacional de Folkcomunicação
Publication Type :
Academic Journal
Accession number :
154393118
Full Text :
https://doi.org/10.5212/RIF.v.19.i43.0010