TURISMO IDIOMÁTICO: CONCEPTUALIZACIÓN Y VALOR ESTRATÉGICO EN DESTINOS CONSOLIDADOS.

In the current context of competition, consolidated destinations need to develop diversification strategies with the objective of maintaining their market share and increasing the benefits of tourism. This research aims to deepen the study of this differentiated form of tourism since its definition, components and operations need to be reviewed in order to understand its scope. In addition, its potential strategic value will be analysed from different perspectives such as destination image and economic benefit. [ABSTRACT FROM AUTHOR]