Novos produtores de média? O perfil do produtor de podcasts português.

With the massification of the podcast format (Morgan, 2015), audio content created outside of traditional radio circuits emerged in Portugal. The accessibility of this technology made content producers use it to reach an audience (Berry, 2006). The digitalization of radio and the emergence of podcasting technology has led to the existence of new producers of audio content exclusively for the internet. The democratization of the medium (Balzen, 2017), made possible through the existence of low cost and open-source software, the massification of portable players, and blogging platforms (Berry, 2018) has led to an increase and diversification of the available content. In order to understand who are the podcast producers in Portugal, an online survey (with a sample of 92 responses) was applied through which it was possible to identify the type profile of the Portuguese producer: man, with higher education, without previous experience in radio, who launches on average a new episode of its format every week and with an average age of 31 years. This article also presents the characterization of the portuguese market of independent podcasts in the moment immediately before the survey (September 2018), having recorded the existence of a hundred formats, 77 of which were active at the time of the survey. It was the categories of "Comedy", "TV and Cinema" and "Sport and leisure" that had the most episodes available. [ABSTRACT FROM AUTHOR]