MRI-Simmons Insights database review.

Similar to the NCS survey, the interviews ask about consumption of "over 6500 products and services in nearly 600 categories" (MRI Simmons, "Survey of the American Consumer", [2]). Keywords: Consumer research; database; demographic research; database review; MRI-Simmons EN Consumer research database demographic research database review MRI-Simmons 339 343 5 12/23/21 20210701 NES 210701 Introduction MRI-Simmons Insights (hereafter, Insights) is a survey-based, subscription consumer research database used in both academia and the advertising/marketing industry. As the company name indicates, MRI and Simmons are a joint venture as of 2019, and this product is replacing MRI University Reporter. [Extracted from the article]