STRATEGI PENGELOLAAN UNIT PENGOLAHAN IKAN (UPI) DI DESA SIHENE'ASI KECAMATAN LAHEWA KABUPATEN NIAS UTARA.

This study aims to formulate a management strategy for the fish processing unit in Sihene'asi Village, Lahewa District, North Nias Regency. The research was conducted from 21 December 2020 to 23 January 2021. The research was conducted using a qualitative approach through survey methods and direct observation in the field. Primary data collection was carried out through observation and in-depth interviews with a structured questionnaire instrument. Secondary data were obtained from related agencies in this study. The analysis used in this research is descriptive analysis method and SWOT analysis to determine the appropriate management strategy. The results of the SWOT analysis show that the priority strategy related to the management of the fish processing unit is to support an aggressive strategy, a strategy that is made by utilizing all strengths to seize and take advantage of the greatest possible opportunities. The management strategies of the fish processing unit in Sihene'asi Village are: 1) Maximizing the use of raw materials in meeting market demand through cooperation between UPI managers, 2) Maximizing traditional processing technology appropriately in order to maintain the taste image of fishery products and 3) Developing a group institutional system. fish processing by cooperating with the government / private sector. [ABSTRACT FROM AUTHOR]