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Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels?

Authors :
Chen, Shu-Hsiang
Tzeng, Shian-Yang
Tham, Aaron
Chu, Peng-Xu
Source :
Journal of Hospitality Marketing & Management. Nov/Dec 2021, Vol. 30 Issue 8, p905-928. 24p.
Publication Year :
2021

Abstract

Following the outbreak of the COVID-19 pandemic, some hotels have introduced a new service model called contactless service. This paper unpacks this new hospitality landscape through a random sample of 510 valid responses collected at a smart hotel in Taiwan in June 2020 and discusses the emergent insights through Multiple Linear Regression (MLR). The findings revealed that (1) Sense experience (SE), feel experience (FE), and relate experience (RE) were all positively impacting information sharing (IS); (2) Sense experience (SE) and feel experience (FE) positively affected satisfaction (CS). The positive adjustment of the relationship between the sense experience (SE) and the related experience (RE) for information sharing (IS) is regulated by the outbreak event disruption (ED). Intelligence operation (IO) is a significant mediating effect among five-sense experiences, customer satisfaction, and information sharing. This paper analyzes empirical data and provides insights that illuminate the nuances of customer experiences with contactless hospitality service. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
19368623
Volume :
30
Issue :
8
Database :
Academic Search Index
Journal :
Journal of Hospitality Marketing & Management
Publication Type :
Academic Journal
Accession number :
153205249
Full Text :
https://doi.org/10.1080/19368623.2021.1916669