Archetypal analysis for ordinal data.

• New methodology for applying Archetypoid analysis (ADA) to ordinal responses. • Establishes spacing between ordinal responses based on the ordered stereotype model (OSM). • Illustrates this new approach with two examples. • Compares the proposed method with other unsupervised statistical learning methods. Archetypoid analysis (ADA) is an exploratory approach that explains a set of continuous observations as mixtures of pure (extreme) patterns. Those patterns (archetypoids) are actual observations of the sample which makes the results of this technique easily interpretable, even for non-experts. Note that the observations are approximated as a convex combination of the archetypoids. Archetypoid analysis, in its current form, cannot be applied directly to ordinal data. We propose and describe a two-step method for applying ADA to ordinal responses based on the ordered stereotype model. One of the main advantages of this model is that it allows us to convert the ordinal data to numerical values, using a new data-driven spacing that better reflects the ordinal patterns of the data, and this numerical conversion then enables us to apply ADA straightforwardly. The results of the novel method are presented for two behavioural science applications. Finally, the proposed method is also compared with other unsupervised statistical learning methods. [ABSTRACT FROM AUTHOR]