How colleges are navigating NIL laws by turning to influencer shops: Schools are eager to show they are helping student athletes get NIL deals to boost their brand and recruiting efforts.

Keywords: ONLINE ONLY; ONLY ONLINE; DIGITAL EDITION EN ONLINE ONLY ONLY ONLINE DIGITAL EDITION 8 8 1 09/13/21 20210906 NES 210906 Brands appear eager to strike deals with collegiate athletes to serve as brand spokespeople in the wake of new name, image and likeness (NIL) laws, with Beats by Dre, Degree and Taco John's all announcing such agreements last week. Not every school is equal The new NCAA interim NIL policy, which went into effect on July 1, allows college athletes to use their name, image and likeness to seek brand partnerships and endorsement deals, which was previously available only to athletes at the professional level. [Extracted from the article]