Benefiting Earth Through 'Hedonistic Altruism'.

The article presents an interview with ETHAN BROWN, the founder and chief executive of Beyond Meat. He discusses that what made him to choose to be a vegan; and focuses on what led him to start the company. He focuses on how does he reconcile all his fast-food partnerships with his emphasis on health; and focuses on what part of a public company that made him trying to do differently.