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Branding @ the Digital Age (Book).

Authors :
Einwiller, Sabine
Source :
JMM: The International Journal on Media Management. Winter2001, Vol. 3 Issue 4, p237-238. 2p.
Publication Year :
2001

Abstract

Reviews the book "Branding @ the Digital Age," by Herbert M. Meyers and Richard Gerstman.

Subjects

Subjects :
*BRAND name products
*NONFICTION

Details

Language :
English
ISSN :
14241277
Volume :
3
Issue :
4
Database :
Academic Search Index
Journal :
JMM: The International Journal on Media Management
Publication Type :
Review
Accession number :
15212601

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Authors Abstract Subjects Details