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Miscellaneous Company Literature.

Source :
Communication Arts. Nov2004, Vol. 46 Issue 6, p83-88. 6p.
Publication Year :
2004

Abstract

This article presents information about miscellaneous literature of various companies. Joan Jacobs, designer, Jenny Ehlers, creative director of the design firm King James RSVP, Cape Town, South Africa, say that they created a greeting card from Levi Strauss SA, South Africa wishing all their clients and suppliers well over the festive season. Erik Miller, creative director Rob Schwartz, executive creative director, and Kirk Saylin, photographer for the advertising agency TBWA\Chiat\Day\Tequila, Los Angeles, California, say that the challenge was to incorporate the brands of their clients KTM North America and Nissan North America Inc. seamlessly into a piece of collateral to which this particular audience would be receptive. They added that their solution was creating six trading cards that highlight each rider's personal information, statistics, questions that are solely answered on the cards, a historical timeline with accomplishments throughout their careers and photos of each rider.

Details

Language :
English
ISSN :
00103519
Volume :
46
Issue :
6
Database :
Academic Search Index
Journal :
Communication Arts
Publication Type :
Periodical
Accession number :
15208357