The Factors Impacting Parental Choice in Picking Non-public Schools for Their Children.

The purpose of the study was to investigate the school related factors influencing parental choice of private schools in the city of Bangalore. The study intended to analyze factors affecting parents' choice of private schools in Bangalore, to discuss the extent to which various factors influence parents' choice of private schools. The study used descriptive survey design. The target population of this study consisted of all parents of students studying in private primary schools in the city of Bangalore. A total sample of 180 parents was drawn purposively from Bangalore. The tool used for collecting the data was a self-constructed questionnaire which included 32 statements were prepared on the basis of a 5-point Likert scale. The study identified seven distinct factors affecting the parents' decision of choosing a private school. Among these the factor that was seen to have most significant influence on parent's decision to choose a private was school environment. The second most important factor that parent's considered was the School quality. Third, parents considered curricular activities offered by school. Next, parents considered Quality of instruction while choosing a school. However, student welfare, parental involvement and proximity to the area of residence were considered less important by parents when choosing a school. [ABSTRACT FROM AUTHOR]