Influences of Pharmaceutical Industry on Prescription Practices in Public and Private Hospitals of Islamabad-Pakistan.

Background: To explore the influences of pharmaceutical companies on prescription practices and to find out types of incentives of pharmaceutical companies on medical doctors in private and public hospitals in Islamabad, the capital city of Pakistan Methods: A qualitative exploratory study was conducted in 06 months May-Oct: 2017 in Islamabad (Capital City of Pakistan). Data were collected from doctors and pharmaceuticals representatives through snowballing sampling techniques through open ended questionnaire in which In-depth interviews were taken. In depth interviews were recorded, transcribed and coded. Qualitative sub-component was included to triangulate the data, sub themes and themes were generated. Results: Respondent's prescription is a basically document in which we suggest minimum effective medication therapy to the patient, that is also cost effective and give maximum treatment to the patient. Few of the respondents are also agreeing on the point that most of the times patient itself influences to prescribe the particular product. Patient itself influences to prescribe the particular product that is redundant in its treatment regimen. Other respondents stated that prescription is varying from patient to patient and our priority is to give the medicine to the patient which shows good efficacy. Conclusion: Most doctors were maintaining protocol of prescription and using brand name of medicine. Pharmacists were visiting them on regular basis conditionally. [ABSTRACT FROM AUTHOR]