Some Characteristics and Innovative Development Countermeasures of Short Weather Video: A Case Study of the First Award-winning Excellent Short Weather Video in Hubei Province.

With the advent of the era of short video, people can receive more information easy to be read and understood in a short time. Meteorological communicators should seize this opportunity, dig out characteristics and make innovations. In this paper, the first award-winning excellent short weather video in Hubei Province is taken as an example, to analyze some characteristics of short weather video, and some innovative development strategies are proposed. [ABSTRACT FROM AUTHOR]