Del tin al clic: una radiografía de las alertas noticiosas.

Push-notifications are essential tools of mobile journalism to capture the attention of the audiences. This study explores the strategies for the production and dissemination of alerts adopted by the main news media outlets in Puerto Rico. Through a content analysis and in-depth interviews with journalists who produce the pushnotifications, this research found that alerts often communicate breaking news, and national and political issues. In line with previous research, in addition they serve to attract traffic, generate income and position the brand in the media market. Although the media recognize that push-notifications are disruptive, they do not tend to adopt personalization strategies. [ABSTRACT FROM AUTHOR]