POSSIBILITIES AND EFFECTS OF PROTECTION OF GEOGRAPHICAL ORIGIN OF AGRICULTURAL PRODUCTS - CASE STUDY OF "GLAMOC POTATO".

One form of product differentiation, especially agricultural products and food-stuffs, is their geographical protection. Bosnia and Herzegovina (BiH), through adoption of the Rulebook on Quality Systems for Food Products, become fully compliant with the EU Regulation 1151/2012. However, geographical protection of agri-food products in BiH is still in its early stage. The aim of the paper is to present the possibilities of protection of geographical indications in accordance with the existing regulations, as well as the effects that would be achieved in case of protection of geographical origin on the example of Glamoc potato. Production of Glamoc potato has been traditionally produced and has a reputable place in domestic market, for which consumers are willing to pay a higher price especially in case of guaranteed geographical origin. The paper presents the procedure and the order of the steeps for the protection of the geographical origin of Glamoc potato (local and national phase), SWOT analysis of the position of producers and simulated effects of production and sales cost, revenue and gross profit without and with the protection of geographical origin applying partial budget analysis method. Research results and analysis confirmed that the potato producers and the local and wider community would benefit from the geographical protection of Glamoc potato through direct and indirect financial and non-financial benefits. [ABSTRACT FROM AUTHOR]