The Viability of E-Books and the Survivability of Print.

In the first years of the new millennium, the popularization of e-books and widely available digital content built a strong case for the possibility of analog eradication. Within the past few decades, most popular analog forms of entertainment have been replaced by more compact and efficient methods of consumption. Therefore, as e-readers gained momentum in publishing, the industry prepared for the reality that print books could become increasingly irrelevant. However, over a decade later, we have seen something shocking in the context of an increasingly digital society: print books are thriving in a digitized world. In this paper, I will discuss the complex relationship between publishing and the digital sphere and explore the prevalence of print. [ABSTRACT FROM AUTHOR]