Ifra 2004: Keeping It Simple.

The article focuses on the recently held Ifra Expo 2004 in Amsterdam which offered fewer exhibits in the CTP sector. This event considered the worldwide newspaper industry's "class reunion." This event involved 227 exhibitors who presented nearly 100 new solutions in newspaper production and publishing to the international public. This event offered many pointers for the newspaper and publishing sector. This year, the expo featured an extensive lecture program accessible for the first time to every attendee, practically at no charge. New products, however, were the center of attention, especially in the software sector. A clear trend at the Ifra Expo was the transfer of digital advertisements via Internet and browser interfaces. Australian manufacturer Quickcut presented a validation and delivery system. The Danish software house Integration X introduced adProof and presented its entire portfolio at the expo. Furthermore, the Dutch manufacturer Jonge Helden also showed its advertisement workflow solution for publishers at Ifra.