A SUBJETIVIDADE NOS DISCURSOS DA LITERATURA DE AUTOAJUDA.

This paper aims to reflect on the question of the subjectivity in self-help literature books, particularly in Treinando a emoção para ser feliz (2007a) - Training Your Emotion To Be Happy, in English - and 12 semanas para mudar uma vida (2007b) - Twelve Weeks to Change Your Life, in English -, two works of the Brazilian writer Augusto Cury. Based on the theoretical-methodological perspective of the Discourse Analysis (DA), especially the one developed by Michel Foucault, we mobilize some discussions about this matter. From a process of description and interpretation of the statements that compose the corpus, we identified, in the analyzed discourses, the mobilization of devices and practices in the subject's relations with himself. Those devices discursivize and work with the production of subjectivities in the contemporaneity, as well as they are in a field of the editorial production marked by given conditions of social and historical possibilities. [ABSTRACT FROM AUTHOR]