سلامي 􀀁 صاد ا 􀀂 المساومة اسرية كنعوذج لعييز انسري دراسة في ا

This paper aims to study the price bargaining as a tool of practicing price discrimination, which aims at profit maximization. The study focuses on analyzing the nature of price bargaining and its determinant factors in economics based on Islamic Shari'a and its rules. The seller, through price bargaining, practices price discrimination against the buyers; selling to each buyer at a different price. This implies that the seller sells each buyer according to his/her willingness-to-pay. There are many factors that affect price bargaining and determine the price at which the transaction takes place. The paper concludes that price bargaining is a legitimate practice in Shari'ah under certain guidelines and ethics that lead to the lowering of transaction cost and hence increasing economic efficiency, and among these guidelines and ethics is the prevention of Excessive Ghabn, the prevention of rebargaining, and the encouragement of tolerance in the preactrice of selling. [ABSTRACT FROM AUTHOR]