TEDARİK ZİNCİRİ UYGULAMALARININ OTEL İŞLETMELERİNİN PERFORMANSINA ETKİSİ: BURSA İLİ ÖRNEĞİ.

In hotel businesses, on-time fulfillment of customer demands and expectations is critically dependent on the success of supply chain management and its applications, which is rarely seen at the forefront. Meanwhile, the service and labor-intensive work of accommodation businesses separates the hotel supply chains from production-oriented structures and directs them to a service-oriented structure. Those structures are based on simultaneously providing the supply practices for the general and the instant needs of the customers. This study aims to determine whether there is a significant relationship between supply chain applications and business performance in hotel businesses. For this purpose, the data obtained from 453 employees in 23 hotel businesses operating in the Bursa province were used to analyze the hypotheses. Findings of the analysis revealed that supply chain applications such as the use of information technologies, delivery applications and logistics integration positively affect the performance of hotel enterprises, whereas strategic supplier partnerships did not provide this effect within the scope of the sample. [ABSTRACT FROM AUTHOR]