The social construction of the Canadian cowboy: Calgary Exhibition and Stampede posters, 1952-1972.

Examines visual representations of the cowboy to understand the Canadian version of this stereotype. Publicity posters produced by the Calgary Exhibition and Stampede Board from 1952 to 1972; Emphasis on the Wild West Show that had given way to the rodeo after World War I; Historical cowboy's role in the development of the American West.