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Eyes on the boardroom.
- Source :
-
BRW . 10/21/2004, Vol. 26 Issue 41, p60-61. 2p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Discusses the impact of the Australian Marketing Institute's marketing metrics discussion paper issued in August 2004. First step in persuading skeptical boards and chief executives of the value of marketing; Increasing the chances of marketers being invited on to the board of directors; Measurement of the effectiveness of the marketing function and its contribution to overall corporate financial performance.
Details
- Language :
- English
- ISSN :
- 0727758X
- Volume :
- 26
- Issue :
- 41
- Database :
- Academic Search Index
- Journal :
- BRW
- Publication Type :
- Periodical
- Accession number :
- 14987831