Creativos, divertidos, emprendedores y meritocráticos: El trabajo en contexto de las tecnologías de la información.

This article aims to analyze the work force that is produced and reproduced in a labor context marked by digital technology. In particular, we focus on the leading e-commerce company in Latin America: Mercado Libre. Specifically, we are interested in addressing worker's meanings about work, understanding that they are in constant tension between business policies, business pedagogical processes and the agency of subjects. In this workspace, entrepreneurship and meritocracy emerge as the dominant meanings in relation to the idea of work. Likewise, we examine the tensions that arise in union construction: its challenges, strategies and limitations in a company where managerial construction standardizes a notion of the individual as the first and last purpose. [ABSTRACT FROM AUTHOR]