HALKLA İLİŞKİLER VE DİPLOMASİ AYRIMININ MUĞLAKLAŞMASI: SAĞLIK BAKANI FAHRETTİN KOCA'NIN TWITTER HESABI İNCELEMESİ.

Reminding people of the holistic structure of our world, separated and privatized with national borders, Coronavirus, which spreads independently from cultural and socio-economic classifications such as borders, language, religion and development, constitutes the common agenda and crisis of the whole world since the end of 2019. Against this virus, which denies local borders, our country's national and diplomatic communication actor, the Minister of Health Fahrettin Koca, preferred a social network that allows global, simultaneous and mutual communication--Twitter. The focus of the study is Minister Koca, who is a main actor in the information process regarding the pandemic, for which he has chosen Twitter as the main channel of communication; the tweets he shared have a value both for the national public relations process and for the diplomatic communication process. The subject has been handled with the reference of digital diplomacy and within this framework, the similarity of the public relations and diplomacy disciplines discussed from the past to the present is examined within the scope of digital diplomacy. In the research part, Minister Koca's official Twitter profile and tweets were examined within the framework of the Public Information Model, which includes both disciplines, with the aim of having value for both diplomatic and national public relations processes. The research covers the period between March, the month in which the very first coronavirus case was diagnosed in Turkey, and June, the month in which a new normality was established, attempting to analyze the diplomatic values of the tweets and to classify them in the context of evaluation categories. In this context, there was an attempt to understand the effectiveness of the tweets through interaction data. It has been concluded that the tweets classified by the content analysis method are intended to inform both the domestic and foreign public. [ABSTRACT FROM AUTHOR]