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Las asignaturas de creatividad y estrategia en los Grados en Comunicación en España.
- Source :
-
Revista Latina de Comunicación Social . 2020, Issue 77, p143-178. 36p. - Publication Year :
- 2020
-
Abstract
- Training in competency-based learning model that the European Higher Education Area (EHEA) established is focused on university education to adapt to the needs of the occupational market. This article examines the creative and strategic skills between competencies and profiles proposed by ANECA (2005) for Degrees in Communication in Spain. In a second phase, a review of the subjects related to the creative strategy within curricula of degrees in Communication is made, from a sample of 125 degrees and 202 subjects. The results demonstrate the limited presence of the creative strategy in the curricula in Communication, being the Degrees in Advertising and Public Relations where it more frequently appears, as well as the lack of consensus in the appellation of the subjects. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC relations
*HIGHER education
*ADVERTISING
*COMMUNICATION strategies
Subjects
Details
- Language :
- Spanish
- ISSN :
- 11385820
- Issue :
- 77
- Database :
- Academic Search Index
- Journal :
- Revista Latina de Comunicación Social
- Publication Type :
- Academic Journal
- Accession number :
- 149296248
- Full Text :
- https://doi.org/10.4185/RLCS-2020-1453