Post-COVID-19 Chinese domestic tourism market recovery: potential influence of traditional Chinese medicine on tourist behaviour.

This paper introduced TCM and discussed post-COVID-19 domestic tourism market recovery through this frame to understand Chinese tourists' behaviour during COVID-19. In other words, although TCM practitioners will acknowledge patients' symptoms and empathize with their discomfort, practitioners also believe that disease is a friend - a reminder to reconsider one's lifestyle or way of thinking. According to the World Health Organization ([13]), the COVID-19 outbreak has led to more than 3.5 million cases worldwide and claimed 243,540 lives. A TCM practitioner's perspective: disease is a friend TCM practitioners believe that when a person is sick, their pain is real; however, illness is not an enemy. [Extracted from the article]