Consumer Perceived Associations of Masstige Brands: An Indian Perspective.

MLA

Goyal, Anita. “Consumer Perceived Associations of Masstige Brands: An Indian Perspective.” Journal of Promotion Management, vol. 27, no. 3, May 2021, pp. 399–416. EBSCOhost, https://doi.org/10.1080/10496491.2020.1838027.

APA

Goyal, A. (2021). Consumer Perceived Associations of Masstige Brands: An Indian Perspective. Journal of Promotion Management, 27(3), 399–416. https://doi.org/10.1080/10496491.2020.1838027

Chicago

Goyal, Anita. 2021. “Consumer Perceived Associations of Masstige Brands: An Indian Perspective.” Journal of Promotion Management 27 (3): 399–416. doi:10.1080/10496491.2020.1838027.