Content strategy in LibGuides: An exploratory study.

Since its inception in 2007, Springshare's LibGuides has become a popular content management system (CMS) with academic libraries. The challenges of managing LibGuides content through a cohesive content strategy have not been well documented. The researchers conducted a survey of academic libraries that were using the LibGuides platform in Fall 2019 to determine how institutions are managing content challenges. Of 120 respondents, only 53% of the respondents indicated that their institutions had content guidelines that LibGuides authors were expected to follow. The top three most observed elements of these content guidelines were page design (80%), content reuse policies (77%), naming conventions (73%), and navigation (3%). 15% of respondents' institutions did not review guides once they were published. Of those that reviewed guides post-publication, authors (84%) most frequently reviewed their own guides. These findings imply that LibGuides are largely cared for on an honour system. Guidelines tend towards quantifiable elements and omit more abstract concepts. • Nearly half of reporting institutions do not have content guidelines for their LibGuides. • Guidelines focused more on structural and clearly definable aspects of LibGuides. • After guides are published, few institutions review them systematically. • Most often, published guides are reviewed by their authors on an ad hoc basis. [ABSTRACT FROM AUTHOR]