Use of a research app in an online opt-in panel: The Netquest case.

The increasing use of mobile devices in the frame of online surveys has been accompanied by the development of research apps. These research apps have the potential to facilitate the process for respondents (e.g. being able to complete surveys when Internet is not available provides more freedom on when and where participants can participate) and fieldwork companies (e.g. the possibility to use push notifications could lead to higher participation rates). However, previous research suggests that panelists may also be reluctant to install an app. In this study, we answer research questions related to the knowledge and use of the Netquest app. We found that a majority of panelist did not know about the app and although sending invitations significantly increased its installation, the overall total of respondents installing the app remained low. Furthermore, the profile of those who installed the app differs from those who did not. The participation of panelists after they installed the app seems stable. The main reason for installing the app is comfort while the main reason for not installing relates to space/battery usage. Most of those who did not install could accept to install the app. [ABSTRACT FROM AUTHOR]