Apelos visuais nas embalagens de cereais matinais para o público infantil: análise e piloto de entrevistas.

The consumption of ultra-processed foods is a problem for promoting the health of Brazilians, especially for children. To understand this theme, research has dealt with visual appeals on packaging. However, its graphic characterization is little explored. In view of this, this article presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples. Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). With these results, a pilot study was also carried out with five children and their perceptions about a fictitious cereal frontal face. It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food. [ABSTRACT FROM AUTHOR]