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SHAKING UP A SLEEPY GIANT.
- Source :
-
Brandweek . 10/11/2004, Vol. 45 Issue 36, Special Section pM12-M41. 5p. 3 Color Photographs. - Publication Year :
- 2004
-
Abstract
- Deals with the success of McDonald's under the supervision of its Chief Marketing Officer Larry Light. Comparison between the second quarter sales of the company in 2004 and 2003; Problems encountered by the fast food chain; Information on the "I'm Lovin' It" campaign of the chain.
- Subjects :
- *EXECUTIVES
*ADVERTISING campaigns
*SALES
*FOOD service
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 45
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 14764289