Seizing the Millennial Eye Care Opportunity: Omnichannel offerings can help attract a younger demographic.

The article offers information on COVID-19 lockdowns have accelerated a trend that some of in eye care have long expected, which is that a growing number of patients prefer to make purchases online. Topics include the fact that COVID-19 shut down many eye care practices also made clear and should be focusing more attention on providing a seamless experience to patients, and visiting the brick-and-mortar practices or searching for products online.