Dealing with negative reviews on physician-rating websites: An experimental test of how physicians can prevent reputational damage via effective response strategies.

• Patients are increasingly turning to physician-rating websites and write reviews. • Negative reviews can elicit reputational damage for physicians. • A web-based experiment was used to test the effectiveness of response strategies. • Physicians can prevent reputational damage by using effective response strategies. • We provide evidence-based action recommendations for physicians. [ABSTRACT FROM AUTHOR]