CROSSROADS OF THE WORLD.

This article informs that a century ago the New York Times put up a new building in midtown Manhattan, New York its cheerful terra cotta has long been debauched by a rebarbative gray cladding, and when the subway station there opened on October 27, 1904, the publisher, Adolph S. Ochs, exercised enough clout to get the stop named after his paper. A wonderfully beguiling and spirited birthday salute, Times Square Style as Graphics From the Great White Way, by Vicki Gold Levi and Steven Heller, teems with the sorts of images Times Square and its enterprises have used to sell themselves like matchbooks, postcards, menus, chinaware, posters and song sheets, all of them together conjuring a place.