The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling.

MLA

Lund, Niels Frederik, et al. “The Brand Value Continuum: Countering Co-Destruction of Destination Branding in Social Media through Storytelling.” Journal of Travel Research, vol. 59, no. 8, Nov. 2020, pp. 1506–21. EBSCOhost, https://doi.org/10.1177/0047287519887234.

APA

Lund, N. F., Scarles, C., & Cohen, S. A. (2020). The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling. Journal of Travel Research, 59(8), 1506–1521. https://doi.org/10.1177/0047287519887234

Chicago

Lund, Niels Frederik, Caroline Scarles, and Scott A. Cohen. 2020. “The Brand Value Continuum: Countering Co-Destruction of Destination Branding in Social Media through Storytelling.” Journal of Travel Research 59 (8): 1506–21. doi:10.1177/0047287519887234.