AS INSTITUIÇÕES FINANCEIRAS E SUA RELAÇÃO COM AS FINTECHS NO BRASIL.

The study aims to identify how Fintechs are characterized as opportunities and threats for large financial institutions in Brazil. In order to understand and analyze aspects related to Fintechs, the research addresses topics aligned with the theme, such as the current economic context, the National Financial System and the startup scenario in Brazil. This study has a descriptive and qualitative character, in which data were collected from interviews with those responsible for financial institutions. The research showed that there is acceptance by large institutions to apply this model of Fintechs. It was also noted that there is a need for regulation of the sector so that it can grow more freely and thus can add to the country this technological wealth, however, analyzes the need to be less bureaucratic as the financial institutions operating in the market. The study's limitations were the presentation of a few cases in which it was not possible to interview more managers in other companies that are involved in some way with the organization's innovations. From this situation, further studies are suggested to cover other interesting points concerning the Fintechs business model. The study allowed us to understand how large companies already established in the financial market identify Fintechs and their business models. Identifying opportunities and threats and understanding this allows Fintechs to prepare for a competitive market and for large companies to understand how this model can be characterized as an ally. Regarding originality, several studies were developed within the financial market. However, when searching in scientific databases, the subject of Fintechs is little explored as well as the perception of its business model by other players in the sector. [ABSTRACT FROM AUTHOR]